Your Challenge

You feel compelled to attend that next big trade show to generate new leads and to stave off the competition.   Nonetheless, trade shows are a big investment.  Not just the fees, the costs for personnel to travel and attend, and entertaining customers, but opportunity costs as well.  If you are investing your time, money, and personnel in a particular show, those same resources cannot be used elsewhere.  You need to maximize your ROTSI (Return on Trade Show Investments). 

Do I Need This Workshop?

If you answer yes to any of the following, you will greatly benefit from this workshop:

• Our organization participates in trade shows
• With tightening budgets, trade show participation has become more difficult to justify
• I would like to develop metrics that can show clearly our ROTSI
• I would like to learn how to maximize opportunities and results from trade shows

Our Answer

Our training on Maximizing Trade Show Results increases your chances for better results.  We show you how to develop a plan for your tradeshows that supports your strategy. You will learn the tools to track your progress up to the show, maximize hot prospects during the show, increase sales during post-show follow up, and improve your Return on Trade Show Investment.   

Participants who take this workshop will walk away with the ability to:

• Develop plans aimed at increasing leads and maximizing sales
• Increase hot prospects prior to the show
• Develop the display, elevator pitch and presentation to attract opportunities at the show
• Assemble the best teams to support the shows
• Create a plan for maximum results during the show
• Optimize the investment of time and resources
• Improve sales during post-show follow up