Wellington Consulting Group
optimizing your human assets                                              

Telemarketing for Lead Generation and Qualification

Your Challenge

You and your team are the first link to prospective customers.  It is your job to not only generate interest in the products or services of your organization but to qualify good customers.  Your efforts are required to both shorten the sales cycle as well as determine which potential customers will generate the revenues needed to drive your business.  What you say, how you say it, what you ask, and the connection you make with the prospect can make or break a deal or lead you to a dead end.  You need to find the right customers for your sales force yet with so little time to make the right first impression and gather the information it can be a challenge to say and ask just the right things. 

Do I Need This Workshop?

If you answer yes to any of the following questions, you will greatly benefit from this workshop:

  • I work in telemarketing
  • I would like to improve the way I deliver the sales information to the prospect
  • I feel the pressure of time when on the phone
  • I want to improve my ability to generate leads for our sales force
  • I would like to improve my ability to qualify the leads I generate


Our Answer

Our training for the telemarketing specialist guides you through the process of successfully generating leads and quickly qualifying prospects.  We train you how introduce yourself, your company, your products and services to generate interest.  Then we provide you with questions you can ask to determine and rate the prospect’s potential.  With the support of our professionals and your fellow participants you will practice and will learn how to recognize cues from the conversation to pursue or abandon the opportunity.  As a result you will spend your time efficiently on the phone and generate a list of hot prospects for your sales team. 

Participants who take this workshop will walk away with the ability to:

  • Generate the prospect’s interest
  • Convey the value of products, services and doing business with the company
  • Ask questions to evaluate and rate the potential of the prospective customer
  • Listen and recognize helpful cues in the conversation
  • Politely end a call and preserve the relationship for future contact