Description

Marketing experts will tell you that a well-planned public relations campaign is far more effective than just advertising. Public relations activities help the public understand your company and its products/services and communicate your company’s plan during highly publicized situations. This training seminar will assist you in creating and communicating your public relations campaign.

Audience

Marketing, communication, or public relations professionals

Content & Objectives

Upon successful completion of this training, you will be able to:

• Establish and build your expertise among peers, the press, the community and or your potential clients or customers.
• Build goodwill among your customer, supplier, or your community.
• Create and reinforce your brand and professional corporate image.
• Inform and create good perceptions regarding your company and services.
• Introduce a new service or product to your market.
• Generate sales or leads.
• Mitigate the impact of negative publicity and/or corporate crisis. 

This power seminar will also focus on use the following communication vehicles to get your message to the public:

• Press releases
• Articles
• Customer success stories
• Letters to the Editor
• Press conferences, interview, or media tours
• Radio, television, or press interviews
• Seminars or speaking engagements
• Event sponsorships